Below you can view the syllabus for the Stage 2 course in Build Your Information Empire. If you signed up for notifications about our program on the home page, I'll send you the full lesson listings for our other courses soon as well.


Build Your List (and Audience) Already

 

The complete course on creating an engaged email list, active online groups, and an excited online audience for your products.

 

Section 1. Create Audience Magnets (Lead Magnets) Out of Your Passion

There are guided tutorials and/or workbooks for each lesson:

  1. Plan the Best Audience Magnets Based on Your Goals
  2. Craft an Engaging Audience Quiz (and Results)
  3. Create a Mini-Course in a Weekend
  4. Create Your First Email Course
  5. Set Up Free Virtual Office Hours or Consultations
  6. Create Attractive PDF Workbooks (that are Fillable and Printable)
  7. Create Checklists, Cheat Sheets, or Ultimate Tools List
  8. Plan, Record, and Edit Your First Video Series
  9. Set Up a Library of Irresistible Resources
  10. Create Your First Audio Training Series
  11. Learn the Ins and Outs of Getting Great Audio
  12. Create Case Studies or Customer Success Stories
  13. Develop Your First Audience-Building Challenge

Section 2. Create Your Library (or Arsenal) of Amazing Visuals and Templates

There are guided tutorials and/or workbooks for each lesson:

  1. Plan Your Templates + Visuals Based on What You Need to Promote
  2. Develop Your Blog Post or Podcast Graphic Template
  3. Create Beautiful Twitter or Facebook Share Graphics
  4. Create Engaging Infographics
  5. Create Beautiful Facebook Ads
  6. Create Attractive Social Media Graphics and Quote Images
  7. Create Mockups for Your Content and Products
  8. Design eBook Covers
  9. Create Sidebar Images or Email Headers
  10. Design Beautiful Online Video "Covers"
  11. Design Attractive Slides for Lessons and Presentations
  12. Create Beautiful Brand Media Kits

Section 3. Take + Edit Amazing Photos with Your DSLR or Phone

{Bonus} Pre-recorded workshop taught by myself and Verick Wayne. 

  1. Grab the 113-Page Workbook
  2. Learn the Foundations of Good Photography and DSLR Use
  3. Understand How to Use Your Mobile Camera Epically
  4. Edit Photos Like a Champion on Your Mobile and in Photoshop

Section 4. Set Up Your List-Building and Group-Building Foundations

You will get access to guided lessons and/or tutorials for each section:

  1. Form Your Email List Strategy
  2. Form Your Group Content Strategy
  3. Choose the Right Email Platform
  4. Choose the Right Online Group Platform
  5. Write Your Welcome Series and Set Up the Delivery of Your First Automated Audience Magnet
  6. Set Up Your Site for Conversions
  7. Set Up Your Social Media Profiles for Conversions

Section 5. Go Beyond the Basics to Create an Engaged List

You will get access to guided lessons and/or tutorials for each section:

  1. Create Visual Templates for Your Email List
  2. Create Visual Templates for Your Online Group
  3. Use the Power of Pre-Existing Online Groups to Grow
  4. Create 7 Types of "Read Magnets" (Content Upgrades) 
  5. Dominate the Pinterest Search Engine

Section 6. Draw Your Audience to Your Brand

You will get access to guided lessons and/or tutorials for each section:

  1. Activate Your Core People to Help
  2. Plan Your Guest Posting Program
  3. Launch and Grow Your Online Group
  4. Write Your First Pitch to an Influencer
  5. Collaborate with Other Industry and Non-Industry Influencers and Peers
  6. Freelance for Major Publications
  7. Launch an Audience-Building Challenge
  8. Host or Co-Host Your First Online Workshop

Section 7. Grow Your Engaged List or Group Massively

You will get access to guided lessons and/or tutorials for each section:

  1. Host Your First Epic Giveaway
  2. Use Promoted Pins the Right Way
  3. Launch Your First Major Online Event
  4. Use the Power of Facebook and Instagram Ads
  5. Use the Power of Live Streaming on Social Media

Section 8. What to Do Now

  1. Analyze Your Progress and Take the Next Steps